《REWORK》大卫?汉森 著



  Most business books give you the same old advice: Write abusiness plan, study the competition, seek investors, yadda yadda.If you're looking for a book like that, put this one back on theshelf.

  Rework shows you a better, faster, easier way to succeed inbusiness. Read it and you'll know why plans are actually harmful,why you don't need outside investors, and why you're better offignoring the competition. The truth is, you need less than youthink. You don't need to be a workaholic. You don't need to staffup. You don't need to waste time on paperwork or meetings. Youdon't even need an office. Those are all just excuses.

  What you really need to do is stop talking and start working.This book shows you the way. You'll learn how to be moreproductive, how to get exposure without breaking the bank, and tonsmore counterintuitive ideas that will inspire and provokeyou.

  With its straightforward language and easy-is-better approach,Rework is the perfect playbook for anyone who’s ever dreamed ofdoing it on their own. Hardcore entrepreneurs, small-businessowners, people stuck in day jobs they hate, victims of"downsizing," and artists who don’t want to starve anymore will allfind valuable guidance in these pages.


  JASON FRIED and DAVID HEINEMEIERHANSSON are the founders of 37signals—a trailblazing softwarecompany that produces products used by millions of people aroundthe world. They have been profiled in such publications asTime, Newsweek, and Wired. They’re alsocontributors to Signal vs. Noise, one of the Web’s most popularblogs. To learn more about Rework and 37signals, go to37signals.com.


  "Jason Fried and David Hansson follow their own advice inREWORK, laying bare the surprising philosophies at the core of37signals' success and inspiring us to put them intopractice.  There's no jargon or filler here just hundreds ofbrilliantly simple rules for success.  Part entrepreneurialhandbook for the twenty-first century, part manifesto for anyonewondering how work really works in the modern age, REWORK isrequired reading for anyone tired of business platitudes."

  --Chris Anderson, New York Times bestselling author of THE LONGTAIL and FREE

  "House-husband, housewife, Fortune 500 CEO, cab driver,restaurateur, venture capitalist -- this is 'the book for you,' abook of true wisdom, business wisdom, life wisdom. The clarity,even genius, of this book actually brought me to near-tears onseveral occasions. Just bloody brilliant, that's what!"

  --Tom Peters, New York Times bestselling author of IN SEARCH OFEXCELLENCE, THRIVING ON CHAOS and LEADERSHIP

  "If given a choice between investing in someone who has readREWORK or has an MBA, I'm investing in REWORK every time. This is a must read for every entrepreneur."

  --Mark Cuban, co-founder of HDNet and Broadcast.com and owner ofthe Dallas Mavericks

  "Inspirational...REWORK is a minimalist manifesto that'sprofoundly practical. In a world where we all keep getting asked todo more with less, the authors show us how to do less and createmore."

  --Scott Rosenberg, Co-Founder of Salon.com and author of DREAMINGIN CODE and SAY EVERYTHING

  "The brilliance of REWORK is that it inspires you to rethinkeverything you thought you knew about strategy, customers, andgetting things done. Read this provocative and instructive book—andthen get busy reimagining what it means to lead, compete, andsucceed."

  --William C. Taylor, Founding Editor of Fast Company and coauthorof MAVERICKS AT WORK

  "...a Webby manifesto for post-recession success."--Newsweek




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